ALUM V's ALUMINIUM

Tuesday, 22 May 2018  |  Admin

Dispelling the Myths surrounding alum and aluminium

Many people get confused about Alum (Aluminium potassium sulfate dodecahydrate) because the press and Social Media talk about Aluminium being bad for us. Aluminium is the third most abundant element on the planet and we ingest it in large proportions every day in water and food. In fact, in some parts, its presence in water is the only thing that allows it to be drunk without harm.


* However it is specific types of manmade Aluminium that have the health scares associated with them. Aluminium Chlorohydrate is a synthetic ingredient of antiperspirants/deodorants, designed to be absorbed into and to block the pores under the arms, to prevent perspiration. There have been some claims that there may be a connection between breast cancer and Aluminium Chlorohydrate but no real concrete evidence.

Our Amity Saltz range natural deodorant

Alum has a long history of safe use as a deodorant ingredient and is a traditional alternative to many modern deodorants. Our natural crystal deodorant stones are made from just a solid moulded lump of crystallised alum, which is a naturally mined mineral salt.

In simple terms, natural Alum sits on the skin and is not absorbed and just deodorises - whereas the synthetic Aluminium Chlorohydrate is absorbed to block the pores and stop the sweating.....  potassium alum is a much larger molecule, not to be absorbable through human skin. Potassium Alum sits on the surface of the skin where it prevents the bacteria responsible for causing sweaty odours from multiplying.

Hopefully this now clears up these misunderstandings perpetuated through the Internet by embellishing incorrect facts as factual and confusing the hell out of everyone......